To describe the following, I’ll use a quote from Woody Allen’s Bananas:
It’s travesty of a mockery of a sham of a mockery of a travesty of two mockeries of a sham!
“…no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
Well, given that advertisements for Vitaminwater contain claims that, “…it will keep you ‘healthy as a horse’ and will bring about a ‘healthy state of physical and mental well-being,’” I guess Coca-Cola leaves us with only one interpretation of their defense:
Since EVERYONE knows that Coca-Cola products are bad for you, no consumer could reasonably be misled into thinking Vitaminwater is a healthy beverage!
I really don’t think Coca-Cola clearly thought this one through.