Eyecatchers: Valerie Buess

I might as well come right out and admit it.

I’ve become a Christopher “ThisIsColossal” Jobson fanboy.

The thing is, he posts the most consistently interesting, regularly beautiful, and occasionally astounding art and design of any site I know.

Just a week or so ago, I blogged about an artist working with paper, Claire Brewster, whom I discovered at Colossal, and now today I’m blown away at Colossal once again, by another artist working with paper in a painstaking technique that is hard to imagine having the patience for.

But, oh the results! (You MUST click on the lede photo to see exactly what’s going on there.)

By now, rolled paper crafts are fairly popular, fueled originally by a variety of fair trade importers supporting microbusinesses in Africa, and you can now find bowls and picture frames and coasters at art fairs and import stores far and wide.

But Valerie Buess takes this idea to a whole other level, creating stunning objects both abstract and representational. Her work is not confined to this rolled paper technique, so do treat yourself to a nice chunk of time to explore her website, where you can view a vast collection of her work.

Here are some of my favorites:

Upcycling: New Uses For Old Chairs

Admit it. You either have some old rickety wooden chairs sitting around collecting dust, chairs that have seen too many years and borne too many pounds, or you are sick and tired of seeing them at every yard sale or thrift shop.

If you’re like me, you’ve considered doing something to these chairs, to make them attractive once again, but if you’re honest with yourself, you know that they will never really be comfortable to sit in again.

For instance, my wife and I have been shopping for dining chairs for months, when a friend suggested that we collect an assortment of old wooden chairs, each chair different from the other, and then paint them all the same color, high gloss of course.

Sounds like a great idea, huh?

Well, from a strictly aesthetic perspective it is a great idea. But, I just couldn’t bring myself to do it, knowing that I want people sitting around my dining table to be so comfortable that they will want to remain there for hours, enjoying food and drink and each other’s company, and I’m certain that people would be squirming around in those hard wooden chairs wishing they were just about anywhere else before the entree is served.

This installment of my Upcycling series, then, takes a look at some very cool ideas for repurposing old chairs, with all but one taking seating out of the equation entirely.

Via Do The Green Thing, here are my faves:

Tweet of the Day: #ElectricVehicles

Last month I posited that one of the keys to a successful transition toward electric vehicles is that these vehicles must be utilitarian in design, speaking specifically of trucks and vans, and now a company in Boulder, Colorado is offering up a truly viable 2-ton cargo truck, and they’ve sold their first fleet!

Saying No To Greenwashing

A few weeks ago, I wrote about the phenomenon of Brownwashing, a new twist on the well-established practice of Greenwashing.

Brownwashing is the term used to describe business practices that exploit a new consumer awareness that brown paper products can be made from recycled materials, and that they can be products not whitened with toxic chlorine bleach. This, of course, would not be an issue if it weren’t for the fact that paper can now be whitened without the use of chlorine, and one company has taken it one step further, adding brown dye to their product in order to capitalize on this new brown-is-green association.

Enter Method, a company that is founded on sustainable principles, a company that sells non-toxic cleaning products packaged in recycled plastic bottles, and yet a company that has made a conscious choice to not identify as a “green.”

Via GreenBiz.com:

In a wide-ranging conversation with GreenBiz Executive Editor Joel Makower today at the State of Green Business Forum, Lowry and Ryan explained why a company created 12 years ago with environmental responsibility written into its DNA would distance itself from the green label.

“We don’t run from the green, we just don’t make that the lead story,” Ryan said…

Consumers want better products, not necessarily greener products, according to Method Co-Founder Adam Lowry.

That means creating products that work better and give consumers a selfish reason to buy them, even if that reason is simply convenience. But if the only differentiator is a better environmental profile, forget about it.

It’s a rather subversive take on sustainability, and I find myself having mixed feelings about it.

On one hand, I admire the commitment to not take the easy way out by using green graphics and ad copy to market a product just because the green-is-good association exists.

On the other, it somehow strikes me as cynical, defeatist, and even counterproductive to declare so boldly that “consumers want better products, not necessarily greener products,” even if, for now, there’s some truth to it.

If ever there was a fad with a net upside it might be green products, even though some Greenwashing might be taking place.

First There Was Greenwashing. Now There’s Brownwashing?!

Anyone REALLY paying attention to issues of environmental protection and sustainability knows about the nefarious practice of Greenwashing, whereby companies and their PR firms make questionable claims that their products are eco-friendly, exaggerate just how eco-friendly they are, or worse, make no claims at all, but by adding green color and graphics of green leaves and trees and such to the packaging, they try to pass off a product that has no special eco-friendly attributes as one that does.

I heard a snippet of a piece on the public radio show Marketplace this morning, that appears to have been taken from an article in the Wall Street Journal, about how brown is the new green:

When consumers see brown they think green, say companies that sell products like paper towels, napkins and diapers.

Dunkin’ Brands Inc. and Target Corp.’s in-store cafes among other chains have made the switch from white to brown napkins. Next week, Cascades Tissue Group is trying what marketers long considered the unthinkable: brown toilet paper. It is pitching beige rolls, dubbing the product “Moka.”

Brown paper products are becoming an obvious way for consumers to show that they care about the environment. They assume the products are made with recycled materials or didn’t involve whitening chemicals.

Now, however, white paper can be made from 100% recycled fibers and whitened without the chemical chlorine, traditionally the primary complaint against it. Still, Cascades says dropping the extra step of bleaching reduces the environmental impact of Moka toilet paper by about 25% compared to their white recycled paper because of energy savings and other benefits…

So far so good. Nothing particularly bad here, right?

Well, this here is where the danger lies:

Even so, Dunkin’ Donuts decided to use recycled brown napkins about three years ago, in part because of what the color “symbolized,” says Scott Murphy, vice president of strategic manufacturing and supply for Dunkin’ Brands. Tests in a handful of restaurants showed the brown napkins made customers “feel like they were doing something good for the environment,” and matched the décor, he says.

Now, Dunkin’ Donuts still made a good decision. It’s great that they are using 100% recycled, non-bleached napkins! But the potentially exploitable thing is knowing what the brown in the brown napkins has come to “symbolize” and that it has the power to make customers “feel” a certain way.

The irony of all ironies in this story comes in the next paragraph:

At least one company adds brown pigments to non-chlorine bleached diapers to drive home the environmental message. The diapers need “visual differentiation,” says Louis Chapdelaine, product director of fibers at Seventh Generation Inc., a Burlington, Vt.- based company that specializes in eco-friendly household cleaning products and paper. It’s important “not so much that it’s brown, it’s that it’s not white,” he says. All diapers, if left undyed, would be the color of raw plastic or semi-translucent, he says.

What?!

Listen, it’s awesome that they aren’t using chlorine bleach to whiten their diapers. But these diapers stink, whether soiled or not, for their obvious attempt at Brownwashing. They could dye these diapers any color at all, so why brown? In fact, considering the unpleasant brown stuff that these diapers typically capture from the babies wearing them, you’d think that beige or brown would be the absolutely last color that Seventh Generation would choose, and this claim by their product director that this is simply a matter of providing “visual differentiation” really rings hollow. They even have a whole webpage dedicated to defending their brown-dyed diapers, though it, too, reads as nothing more than an elaborate rationalization.

Meanwhile, the folks at Babyworks.com and the Mothering Magazine online forum are none too pleased, and I have to say that I’m deeply disappointed in Seventh Generation, a company that has been an originator and a leader in the recycled and eco-friendly product marketplace. It could be that their products are still as eco-friendly as they always have been, but this brown dye thing and the excuses they make for it really has me questioning their integrity for the first time.

Sure, there are worse fish to fry, companies that have made no efforts to offer more renewable/sustainable products, and they won’t be earning a nod from me in my Celebrating Eco-Progress series anytime soon.

Let’s just hope that they don’t take after Seventh Generation and jump on the Brownwashing bandwagon too.