It’s been quite some time since I did a Stuff We Don’t Need installment, for reasons I can’t quite explain. I come across stuff we don’t need all the time, but for some reason this one really jumped out at me today.
While I get the idea behind the to-go coffee lid you see here to the right…
Coffee from your favorite donut shop has a problem. It doesn’t taste as good as it should because the lid traps in the wonderful aroma. Taste is 95% smell, so you’re really missing out.
Mint Urban Technologies has a solution for this sensory shortcoming. It’s designed the Aroma Lid, a new cover that’s infused with the aroma of freshly brewed coffee. When you take a sip, you smell and taste a wonderful, full-bodied brew.
…I look at this thing and I think:
- What a waste of technology! You sip and sniff for, what?, 15 minutes, and then the lid is off to a landfill?!
- Speaking of waste, if this was a reusable lid for a reusable coffee mug or cup I’d be more open to the idea. I’m as opposed to single-use coffee cups as I am to single-use shopping bags (post 1 and post 2 on the subject of the latter).
- Apropos my recent post on the Slow Bicycle Movement, perhaps the real solution to the odorless coffee problem is for us to slow down and smell the coffee, to simply plan an extra 15-30 minutes into our days, when we can sit with our hot java in a reusable cup without a lid, and breathe in all that roasted bean goodness as we consume our go juice…and then go.