So, it was time for my morning coffee, and I was on my way to the Viking Union (student center), at my place of employment, Western Washington University, when I came across a vendor on Vendor’s Row selling what you see here in the photo to the right. (Click photo to enlarge to better read the label.)
That’s right. Caffeinated waffles from the people at WiredWaffles.com.
Context: It’s finals week at the university, a time of deadlines, all-nighters and sleep deprivation.
I continued on to my favorite vendor, The Coffee Lady, and as I filled my 16-oz. reusable mug I asked her, “Did you ever think that your competition would come in the form of a waffle?”
The Coffee Lady replied, “No, I can’t say that I saw that coming.”
I know it seems mighty hypocritical of me, a daily coffee drinker, to give a thumbs-down to the Wired Waffle, but there’s something so blatantly and disturbingly exploitative about it. At least from my experience, the vast majority of coffee advertising has nothing to do with the caffeine and everything to do with the flavor.
Finally, the fact that the WiredWaffles.com website BADLY needs proofreading, well, as a former English major, sorry, I can’t abide.