This one’s a doozy, people!
To describe the following, I’ll use a quote from Woody Allen’s Bananas:
It’s travesty of a mockery of a sham of a mockery of a travesty of two mockeries of a sham!
The Coca-Cola Company is being sued on the grounds that they make false claims of health benefits from the consumption of their Vitaminwater brand of beverages.
Coca-Cola’s response? It’s one for the ages, via John Robbins via The Huffington Post:
“…no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
Well, given that advertisements for Vitaminwater contain claims that, “…it will keep you ‘healthy as a horse’ and will bring about a ‘healthy state of physical and mental well-being,'” I guess Coca-Cola leaves us with only one interpretation of their defense:
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Since EVERYONE knows that Coca-Cola products are bad for you, no consumer could reasonably be misled into thinking Vitaminwater is a healthy beverage!
I really don’t think Coca-Cola clearly thought this one through.
Fish & Bicycles 
That’s sickening.
they should just call it “watered down sugar water” I think it’d be more accurate and less misleading
Agreed!
It is interesting to work your way back from products and see who “owns” them at the top.