Listen, I don’t care that this is an elaborate commercial for T-Mobile.
T-Mobile could have — they’ve done it before and they’ll do so again — simply made another stupid ad, built around silly one-liners, spoken by glossy actors, an ad that will be forgotten in no time.
Rather, they created a real community event, shared by over 13,000 people in Trafalgar Square in London, an experience the people who participated in will remember for a long time, and an experience that viewers all around the world get to enjoy.
I was struck by all of the goodwill amongst the crowd, and the smiles and music filled me with joy.
I’d like more of that on a regular basis!
Fish & Bicycles 