Reinert said the values Bisquick sought to embody in the design of the campus are the same that drive the company itself: simplicity, freshness, quality, and fun. To that end, Bisquick added many communal facilities, including a full-size saltwater swimming pool, 10 onsite pancake bars stocked with organic fruits and various flavors of syrup, a Japanese zen garden hand-constructed in Kyoto and reassembled on campus, and a weekly lecture series at the grounds’ 2,000-seat amphitheater featuring speakers such as futurist Michio Kaku, fiction writer Stephenie Meyer, and former British prime minister Tony Blair.
While many in the area have hailed the arrival of Bisquick, some longtime residents—wary of higher rents and the company’s famously insular corporate culture—have expressed skepticism.
“Bisquick is just another one of these Silicon Valley behemoths that moves in and totally changes the community—and not for the better,” said local resident Peter Watson, who noted that the land used for Bisquick’s indoor rock climbing wall used to be open park space that the city sold to help attract the company. “When I moved here in the ’80s, it was all students and families; now, my whole street is nothing but Bisquick millionaires in their electric cars and luxury penthouses.”
“My neighbors and I have complained to the city council, but with Bisquick’s deep pockets, there really isn’t anything we can do,” Watson added. “I guess we just have to put up with it and hope that, sooner or later, this pancake bubble bursts.”